I’m sure some young popstars will be thrilled to design in-game swag to share with fans. Considering the game’s been around since 2006, many artists will have grown up on Roblox themselves. Collectables and achievements are nothing new in video games – or, as we’ve seen with NFTs in the last year, real life for that matter. The artists are also as involved with the creative process as they’d like to be. But while it’s Dad Law to roll your eyes and act like your wallet is welded shut in these scenarios, Spotify made clear that in-game merch proceeds go directly to the artist. As someone who spent money on multiple skins for the various Avengers in a game I don’t even like, I have no commentary on this. In-game, Spotify will host mini-quests, virtual meet-and-greets, and other interactive experiences with artists, including, obviously, selling MERCH! Yes, what kid hasn’t begged for some extra virtual dollars to spend on a virtual t-shirt for their virtual person. That’s all pretty familiar territory to online gamers, but the hook is how Spotify will use this space to host unique moments between artists and fans. The tokens you collect can be exchanged for in-game content, such as emotes and cosmetic changes to your avatar. The basic gameplay of Spotify Island is to parkour your way around a digital island paradise, collecting heart-shaped tokens, finding hidden easter eggs, and interacting with other players at beat-making stations. The game allows players to engage with user-generated content, mainly in the form of mini-games players can create and share. Look, Spotify, you know me, you know how many times a week I listen to Bruce Springsteen’s Darkness on the Edge of Town what kind of coffee did you expect me to order?Īnyway, the Roblox thing. When I arrived, there was a full coffee bar in the lobby, complete with a barista who was very unimpressed by my order of regular black coffee. But no one else seems to be trying very hard, including the people who spelled Anjelica Houston's name wrong in the credits (or maybe she just didn't want her real name on this movie).Sidenote: I have to say, the Spotify office is pretty rad. It sags here and there but picks up whenever Steve Zahn appears as an emergency recruit who may be a little spacey (in more senses than one) but who has knack for communicating with kids. The result is a movie that is undistinguished and undistinguishable but not too awful. They throw in some diaper humor for those in the audience most recently involved with potty training, some lite rock classics, and an appearance by an aging rock band (Cheap Trick) to make the parents in the audience feel hip, and then of course there are the bloopers and outtakes during the credits. Its plot gives us 20 minutes for the setup, 30 minutes for everything to go wrong, and 30 minutes for Charlie and Phil to clean up their act and for the bad guys to almost win and then lose, with a few minutes for "what really matters in life is family" lessons along the way. It's as bland and predicable as a package of Kraft macaroni and cheese but likely to please the same target audience. DADDY DAY CARE is the sort of movie that Hollywood can churn out in its collective sleep and audiences can watch without really waking up.
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